Premium Canadian Owned Home Fragrance Brand For Sale

Description

Business type: premium home fragrance brand

Location: Canada

Current status: established operating business

Operating model: outsourced production and logistics

Annual revenue: approximately $1,000,000+ CAD

Products

• Candles
• Essential oils
• Room mists
• Home fragrance accessories

Candles: handmade in Montreal

Room mists: handmade in Toronto

Essential oils: handmade in Toronto

Sales channels

Wholesale revenue share: 60%

Direct-to-consumer revenue share: 20%

Custom and collaboration revenue share: 20%

Retail locations supplied: more than 350 across North America

Corporate gifting: active

Customers

Direct-to-consumer customers: more than 7,000

D2C repeat customer rate: 30%

D2C average order value: approximately $80 CAD

Custom and collaboration repeat client rate: 40%

Email subscribers: more than 34,000

Five-star reviews: more than 500

Canadian customer share: 60%

United States customer share: 40%

Financial information

2023 revenue: $995,000 CAD

2024 performance: temporarily reduced

2024 reduction factors: brand investment, team expansion and maternity leave

2025 projected revenue: $900,000 CAD

2025 projected net income: approximately $200,000 CAD

Projection source: current owners

Staff and operations

Co-founders: 2

Co-founder involvement: part-time

Operations Coordinator: 35 hours per week

Social Media Coordinator: 15 hours per week

Operations Coordinator work model: remote

Social Media Coordinator work model: remote

Existing coordinators: willing to remain

Design contractors: active

Web development contractors: active

Photography contractors: active

Marketing contractors: active

Production and logistics

Production: fully outsourced

Logistics: fully outsourced

3PL partners: active in Canada and the United States

Operating procedures: fully documented

Cost structure: established

Assets included

• Trademarks
• Product formulations
• Digital assets
• Customer data
• Supplier relationships
• Retail relationships
• Documented operating procedures

Market presence

Product-market fit: established

North American retail presence: established

Customer engagement: established

Historical growth source: organic

Expansion options

• Expand retail distribution
• Increase outbound sales
• Expand corporate gifting
• Increase private-label business
• Add body care products
• Add fine fragrance products
• Expand direct-to-consumer sales

Training and transition

Founder transition support: available for up to 6 months after sale

Reason for sale

Founders: focusing on family priorities